Comments on: New SaaS Features? Easter Egg or Spam Blast? http://theappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/ Driving Innovation Sat, 20 Mar 2010 05:41:10 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Beau http://theappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/comment-page-1/#comment-468 Beau Sat, 08 Sep 2007 00:55:28 +0000 http://oracleappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/#comment-468 Want to build buzz for a new feature? A. Release it B. Document it C. Label it as "New!" D. Announce it: blogs, forums, press, etc E. Communicate directly with users who have requested it F. Add a note in a user's log when they adopt it G. Publicize users who use it well H. Publicize users who find new uses Want to build buzz for a new feature?

A. Release it
B. Document it
C. Label it as “New!”
D. Announce it: blogs, forums, press, etc
E. Communicate directly with users who have requested it
F. Add a note in a user’s log when they adopt it
G. Publicize users who use it well
H. Publicize users who find new uses

]]> By: Jake http://theappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/comment-page-1/#comment-460 Jake Fri, 07 Sep 2007 18:25:56 +0000 http://oracleappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/#comment-460 Sure. There are little things out there. Click to IM in place, click to call (new), find people based on profile information, etc. Nothing earth-shattering, but still new to Oracle in that we don't have it in other systems. But this post wasn't really meant to be about Connect. I am curious to know about how SaaS features are found by customers. Jake Sure.
There are little things out there. Click to IM in place, click to call (new), find people based on profile information, etc.
Nothing earth-shattering, but still new to Oracle in that we don’t have it in other systems.

But this post wasn’t really meant to be about Connect. I am curious to know about how SaaS features are found by customers.

Jake

]]> By: Tim http://theappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/comment-page-1/#comment-458 Tim Fri, 07 Sep 2007 18:14:15 +0000 http://oracleappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/#comment-458 I guess to get the viral uptake going again you need to add some thing that folks simply can not do without. To echo Meg, you need to make it as easy as possible for the user to take advantage. I think you're butting up against it being a corporate network - we need the ability to share information, files, etc - its coming I know - posting our pictures and sharing kudos is fun but ultimately just that, a bit of fun. Not meaning to be mean here but I think once Connect offers us something that helps in our daily working lives you will not have a problem getting uptake again. I guess to get the viral uptake going again you need to add some thing that folks simply can not do without. To echo Meg, you need to make it as easy as possible for the user to take advantage.
I think you’re butting up against it being a corporate network – we need the ability to share information, files, etc – its coming I know – posting our pictures and sharing kudos is fun but ultimately just that, a bit of fun.
Not meaning to be mean here but I think once Connect offers us something that helps in our daily working lives you will not have a problem getting uptake again.

]]> By: Meg http://theappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/comment-page-1/#comment-456 Meg Fri, 07 Sep 2007 17:34:46 +0000 http://oracleappslab.com/2007/09/07/new-saas-features-easter-egg-or-spam-blast/#comment-456 I'm guessing that the rapid adoption of Connect has done a disservice to your expectations. The initial connect viral adoption was high results for low investment. You got an email, you accepted the email, you sent a few invitations and the saga continued. The other features require a bit more thinking/work on the part of users and therefore are not as top of mind. Have you forgotten that people are lazy? I’m guessing that the rapid adoption of Connect has done a disservice to your expectations. The initial connect viral adoption was high results for low investment. You got an email, you accepted the email, you sent a few invitations and the saga continued.

The other features require a bit more thinking/work on the part of users and therefore are not as top of mind. Have you forgotten that people are lazy?

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