Mix is reaching more people now, especially through groups. This is great because we always thought groups would be the best way to draw people into the network and conversation. Implied levels of trust within a group make it easier to engage and provide value to people who ordinarily have no use for social networks like LinkedIn or Faceboook.
For example, say you belong to a special interest group related to Oracle, and you join Mix because it’s the new place for your group to coalesce. Suddenly, you have access to product development, other people who use the same products you use with similar interests, people you’ve met at conferences, etc. The network effects kick in, and you’re networking without even knowing it.
One negative is that people need to be invited to join groups, which means email that may be seen as unsolicited. I’ve heard that called spam.
Any social network involves a minimum amount of spam in order to get people to join. We’ve tried to keep it minimal, but it’s a necessary evil.
Due to anti-spamming and privacy concerns, we send all the invites from Mix using an alias rather than anyone’s real address. All four of us receive replies to these mails, which are usually: 1) auto replies and 2) bounces.
Add another category because yesterday I got a nasty gram about spamming penalties. There’s a problem here because I can’t unsubscribe people from a non-existent list, and I don’t control who networks with whom or who invites which people to join a group.
At the same time, I don’t want Mix to seem like a spam machine. Plus, this is the second time this year I’ve been accused of spamming.
Obviously, we need to work this out somehow, but I’m curious to know how annoying people find spam? I have a very irritation level for spam, junk mail, telemarketing, etc. I have no problem ignoring them, since it costs me very little effort to delete spam, shred junk mail, screen my calls, etc.
But, as I’ve seen numerous times, other people have much lower tolerances. What do you think?