Comments on: Google SearchWiki http://theappslab.com/2008/11/24/google-searchwiki/ Driving Innovation Thu, 24 May 2012 12:38:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jake http://theappslab.com/2008/11/24/google-searchwiki/comment-page-1/#comment-5544 Jake Tue, 02 Dec 2008 02:39:58 +0000 http://theappslab.com/?p=1887#comment-5544 Interesting point. The key will be what percentage of Google's traffic comes from signed in accounts, and of that, what percent actually uses SearchWiki. My guess is that Google could argue the impact is very small, probably fewer than 5% of its searches. That said, I wonder why they did this in the first place. Interesting point. The key will be what percentage of Google's traffic comes from signed in accounts, and of that, what percent actually uses SearchWiki. My guess is that Google could argue the impact is very small, probably fewer than 5% of its searches. That said, I wonder why they did this in the first place.

]]> By: Roy Selig http://theappslab.com/2008/11/24/google-searchwiki/comment-page-1/#comment-5543 Roy Selig Tue, 02 Dec 2008 00:20:59 +0000 http://theappslab.com/?p=1887#comment-5543 This has the potential to create a significant friction between Google's ad model and end-user sentiment. To date a brand can buy mindshare through keyword purchases and result rankings. It's a one way model. With individuals sharing back their filtered sets the advertiser has less predictable control over their buys. <br><br>More problematic would be the negative sentiment toward products and brands that a few searchers could create by attaching negative info to content. The advertisers would revolt at that. I wonder how long Google will travel this road before pulling back. This has the potential to create a significant friction between Google's ad model and end-user sentiment. To date a brand can buy mindshare through keyword purchases and result rankings. It's a one way model. With individuals sharing back their filtered sets the advertiser has less predictable control over their buys.

More problematic would be the negative sentiment toward products and brands that a few searchers could create by attaching negative info to content. The advertisers would revolt at that. I wonder how long Google will travel this road before pulling back.

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