Comments on: Do You Think Social Has Jumped the Shark? http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/ Driving Innovation Wed, 08 Feb 2012 22:43:00 -0800 hourly 1 http://wordpress.org/?v=3.3.1 By: Oracle on Twitter | Oracle http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-2/#comment-8836 Oracle on Twitter | Oracle Tue, 11 Aug 2009 07:12:05 +0000 http://theappslab.com/?p=3174#comment-8836 [...] as we debate the ongoing utility of Twitter and other social tools, there are still ways to get good information [...] [...] as we debate the ongoing utility of Twitter and other social tools, there are still ways to get good information [...]

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-2/#comment-8279 Jake Thu, 30 Jul 2009 00:50:47 +0000 http://theappslab.com/?p=3174#comment-8279 Excellent observation, the spam, security and broadcast of content has made it very tough to filter out useful information. Part of the problem for me is effort. I know I can use lists in FB and groups in TweetDeck, but maintaining those requires effort I'm not willing to spend.<br><br>It's a tough problem to fix though. Have a look at FB's privacy settings if you want an example. Excellent observation, the spam, security and broadcast of content has made it very tough to filter out useful information. Part of the problem for me is effort. I know I can use lists in FB and groups in TweetDeck, but maintaining those requires effort I'm not willing to spend.

It's a tough problem to fix though. Have a look at FB's privacy settings if you want an example.

]]> By: Floyd http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-2/#comment-8277 Floyd Wed, 29 Jul 2009 22:25:06 +0000 http://theappslab.com/?p=3174#comment-8277 I'm in the same boat regarding FB, Twitter and LinkedIn - strictly in a very light maintenance mode. Even blogging takes an act of willpower these days...too much noise, too little value, mostly because too many people selling too much crud have joined in. Also searching for whatever may be next. I'm in the same boat regarding FB, Twitter and LinkedIn – strictly in a very light maintenance mode. Even blogging takes an act of willpower these days…too much noise, too little value, mostly because too many people selling too much crud have joined in. Also searching for whatever may be next.

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-2/#comment-8203 Jake Fri, 24 Jul 2009 19:27:15 +0000 http://theappslab.com/?p=3174#comment-8203 Totally agree about bounded communities, which is why reputation should really cut its teeth in the enterprise. Forums do a decent job, but there are other criteria to consider beyond mechanical answering of posts.<br><br>Trust is key. Another one of my broken record musings. Totally agree about bounded communities, which is why reputation should really cut its teeth in the enterprise. Forums do a decent job, but there are other criteria to consider beyond mechanical answering of posts.

Trust is key. Another one of my broken record musings.

]]> By: The Tip of the Social Media Iceberg | Mark Evans http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8204 The Tip of the Social Media Iceberg | Mark Evans Fri, 24 Jul 2009 15:34:50 +0000 http://theappslab.com/?p=3174#comment-8204 [...] blog post with the catchy title – “Do You Think Social Has Jumped the Shark?” – caught my eye recently, mostly because I would adamantly suggest “Not at [...] [...] blog post with the catchy title – “Do You Think Social Has Jumped the Shark?” – caught my eye recently, mostly because I would adamantly suggest “Not at [...]

]]> By: jpiwowar http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8195 jpiwowar Fri, 24 Jul 2009 06:56:18 +0000 http://theappslab.com/?p=3174#comment-8195 Eliminate pursuit of shiny objects, and 99.9% of the Internet reverts to dark fiber. ;-) Eliminate pursuit of shiny objects, and 99.9% of the Internet reverts to dark fiber. ;-)

]]> By: jpiwowar http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8194 jpiwowar Fri, 24 Jul 2009 06:54:38 +0000 http://theappslab.com/?p=3174#comment-8194 I knew FB was coming to an end for me the first time I clicked "Hide" on one of the people on my friends list. I still check in more often than I should, given the S/N ratio, but the bloom is definitely off the rose. I still value FB as a means to keep tabs on geographically dispersed family and friends in busy times, though. Kind of like RSS for relationships. Still digging Twitter, though the pr0n follower pruning is getting old. Maybe I'm just a step or three behind the early adopter curve, and w/in a few months I'll have abandoned FB and Twitter, and wondering what the next thing is. *shrug*<br><br>Reputation is a hard (and interesting, funny how that works) problem. Seems to me that you need a bounded community to make it work at all (e.g. OTN, StackOverflow), which leaves out big social properties like Twitter/FB. Or maybe I'm just not thinking far enough outside the box. I knew FB was coming to an end for me the first time I clicked “Hide” on one of the people on my friends list. I still check in more often than I should, given the S/N ratio, but the bloom is definitely off the rose. I still value FB as a means to keep tabs on geographically dispersed family and friends in busy times, though. Kind of like RSS for relationships. Still digging Twitter, though the pr0n follower pruning is getting old. Maybe I'm just a step or three behind the early adopter curve, and w/in a few months I'll have abandoned FB and Twitter, and wondering what the next thing is. *shrug*

Reputation is a hard (and interesting, funny how that works) problem. Seems to me that you need a bounded community to make it work at all (e.g. OTN, StackOverflow), which leaves out big social properties like Twitter/FB. Or maybe I'm just not thinking far enough outside the box.

]]> By: Rich Manalang http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8178 Rich Manalang Fri, 24 Jul 2009 03:52:16 +0000 http://theappslab.com/?p=3174#comment-8178 I did it... I said adios to to Facebook. I feel so much better. I did it… I said adios to to Facebook. I feel so much better.

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8164 Jake Fri, 24 Jul 2009 00:32:43 +0000 http://theappslab.com/?p=3174#comment-8164 Almost forgot, chasing shiny objects is kind of critical in a lab. Almost forgot, chasing shiny objects is kind of critical in a lab.

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8163 Jake Fri, 24 Jul 2009 00:31:39 +0000 http://theappslab.com/?p=3174#comment-8163 Totally, I think reputation is the next step to filtering. I also use TweetDeck for the same reasons you do. Its groups have always been a major win for me.<br><br>Analytics are for the community manager/development team to understand what engages people. We have a lot of data, and it's high time we use it for something.<br><br>The plan is to move on these twin tracks, but you never know what will happen. Totally, I think reputation is the next step to filtering. I also use TweetDeck for the same reasons you do. Its groups have always been a major win for me.

Analytics are for the community manager/development team to understand what engages people. We have a lot of data, and it's high time we use it for something.

The plan is to move on these twin tracks, but you never know what will happen.

]]> By: innov8ion http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8158 innov8ion Thu, 23 Jul 2009 23:34:08 +0000 http://theappslab.com/?p=3174#comment-8158 So would you say that if you could more effectively filter out the noise, that you would be better able to harness the value of social media?<br><br>I don't Tweet a lot (I'm more of a consumer), but I like the ability to create TweetDeck groups and populate them w/ people that mainly tweet in a given genre and have good reputations. Also I find value in tracking topics on Twitter over time and the zeitgeist paradigm (in multiple levels of a hierarchy perhaps.) Strategies like this help make Twitter less noisy for me.<br><br>And I fully agree with you. Social media is growing in the enterprise but its uptake may slow unless we can make better sense of all the data being spewed at us. Therefore, it's critical that more emphasis in social media software be placed on making sense of this spew. I like where you're going with filters, analytics, reputation, etc and am interested in the discusion forward. So would you say that if you could more effectively filter out the noise, that you would be better able to harness the value of social media?

I don't Tweet a lot (I'm more of a consumer), but I like the ability to create TweetDeck groups and populate them w/ people that mainly tweet in a given genre and have good reputations. Also I find value in tracking topics on Twitter over time and the zeitgeist paradigm (in multiple levels of a hierarchy perhaps.) Strategies like this help make Twitter less noisy for me.

And I fully agree with you. Social media is growing in the enterprise but its uptake may slow unless we can make better sense of all the data being spewed at us. Therefore, it's critical that more emphasis in social media software be placed on making sense of this spew. I like where you're going with filters, analytics, reputation, etc and am interested in the discusion forward.

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8156 Jake Thu, 23 Jul 2009 23:10:34 +0000 http://theappslab.com/?p=3174#comment-8156 If you read here, you'll know we've been investigating this space and working with social platforms internally and externally for several years. I think that's a good indicator of focus and follow-through. <br><br>I understand the point and the advantages. In fact, I'm trying to find new ones, e.g. analytics and reputation, to enhance the tools.<br><br>Social has reached a point of diminishing returns due to noise, but since I still think it's useful, I'm trying to find ways to make it more valuable. If you read here, you'll know we've been investigating this space and working with social platforms internally and externally for several years. I think that's a good indicator of focus and follow-through.

I understand the point and the advantages. In fact, I'm trying to find new ones, e.g. analytics and reputation, to enhance the tools.

Social has reached a point of diminishing returns due to noise, but since I still think it's useful, I'm trying to find ways to make it more valuable.

]]> By: hilarious http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8155 hilarious Thu, 23 Jul 2009 22:39:10 +0000 http://theappslab.com/?p=3174#comment-8155 it sounds like you lack focus and follow-through. the point of a tool is to use it to your advantage, not to admire how shiny it is it sounds like you lack focus and follow-through. the point of a tool is to use it to your advantage, not to admire how shiny it is

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8142 Jake Thu, 23 Jul 2009 21:48:35 +0000 http://theappslab.com/?p=3174#comment-8142 I blog because I control it, the noise level, the content, and it also provides a record. As I mention, I've been using FB much less than a couple years ago and Twitter less recently. It's not that I don't find *any* value; it's just waning as the noise increases.<br><br>You don't agree that, especially in the enterprise, analytics and reputation add tons of value to the steam of information coming out of social systems?<br><br>That's the next evolution. Not more bells and whistles. I blog because I control it, the noise level, the content, and it also provides a record. As I mention, I've been using FB much less than a couple years ago and Twitter less recently. It's not that I don't find *any* value; it's just waning as the noise increases.

You don't agree that, especially in the enterprise, analytics and reputation add tons of value to the steam of information coming out of social systems?

That's the next evolution. Not more bells and whistles.

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8141 Jake Thu, 23 Jul 2009 21:44:05 +0000 http://theappslab.com/?p=3174#comment-8141 It depends on the person. We may be feeling like the party's over, but the bell curve is just catching the wave. This is the best time to mine the data and use it, shortening the hype cycle.<br><br>It's tough to keep everyone engaged. That's a problem that few have solved. It depends on the person. We may be feeling like the party's over, but the bell curve is just catching the wave. This is the best time to mine the data and use it, shortening the hype cycle.

It's tough to keep everyone engaged. That's a problem that few have solved.

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8140 Jake Thu, 23 Jul 2009 21:39:41 +0000 http://theappslab.com/?p=3174#comment-8140 The problem is that FB is too big, and Twitter is getting that way too. FB's size is reflected in their gnarly privacy settings. The post I linked above has some interesting points, chief among them, sometimes reconnecting isn't all that great. <br><br>I think we're having an introvert vs. extrovert argument here. I know there's value in social, but I want to mine that value now. Ideally that will help me tone down the noise too.<br><br>You're right though, we're just at the beginning, so it's early. The problem is that FB is too big, and Twitter is getting that way too. FB's size is reflected in their gnarly privacy settings. The post I linked above has some interesting points, chief among them, sometimes reconnecting isn't all that great.

I think we're having an introvert vs. extrovert argument here. I know there's value in social, but I want to mine that value now. Ideally that will help me tone down the noise too.

You're right though, we're just at the beginning, so it's early.

]]> By: Jake http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8138 Jake Thu, 23 Jul 2009 21:32:34 +0000 http://theappslab.com/?p=3174#comment-8138 Yeah, reputation makes social useful b/c a) you know who people really are and what they, unlike forums, and b) you can measure them against others and apply trust or not. Yeah, reputation makes social useful b/c a) you know who people really are and what they, unlike forums, and b) you can measure them against others and apply trust or not.

]]> By: Dave Goldstick http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8135 Dave Goldstick Thu, 23 Jul 2009 19:18:33 +0000 http://theappslab.com/?p=3174#comment-8135 If a given service continues to provide value, it will persist. Facebook, Twitter, etc can be noisy but I find that I can make sense of the noise through various filtering methods. At the other end of the spectrum, I enjoy the real time searching and zeitgeist that Twitter enables -- which basically culls information from noise. And now you guys are investigating deeper analytics. If you don't find value in social media, why do you blog, tweet, etc? ;)<br><br>While the mainstreaming of social media may cause it lose some of its sex appeal - I don't see it going away. TV has been around for a while -- it didn't exactly go to pot. <br><br>Fun, shiny-thing chasers will continue to do just that. And because of it, social media will continue to evolve. Evolution, evolution, evolution, revolution... If a given service continues to provide value, it will persist. Facebook, Twitter, etc can be noisy but I find that I can make sense of the noise through various filtering methods. At the other end of the spectrum, I enjoy the real time searching and zeitgeist that Twitter enables — which basically culls information from noise. And now you guys are investigating deeper analytics. If you don't find value in social media, why do you blog, tweet, etc? ;)

While the mainstreaming of social media may cause it lose some of its sex appeal – I don't see it going away. TV has been around for a while — it didn't exactly go to pot.

Fun, shiny-thing chasers will continue to do just that. And because of it, social media will continue to evolve. Evolution, evolution, evolution, revolution…

]]> By: Joonas Linkola http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8132 Joonas Linkola Thu, 23 Jul 2009 14:06:19 +0000 http://theappslab.com/?p=3174#comment-8132 I never got on the Facebook bandwagon, mainly because I got so tired of all the hoopla and hype around it a couple of years ago. (After that came the security hazards, CIA-is-watching-you warnings and the rest of the tinfoil hat headaches, so there was even less incentive to join.)<br><br>Twitter is (still) nice, mainly as a news and opinion aggregator from people of interest. It seems this idea hasn't catched on yet everywhere, most of my friends (technical or otherwise) still think it's only about people reporting on eating a cheese sandwich. Following on keywords or hashtags is becoming quite useless due to the amount of traffic, especially on popular topics (searching on #michaeljackson during the funeral was quite amusing).<br><br>A while ago I started to write a blog post about how the novelty value of social media has worn off but couldn't bother finishing the post (oh the irony).<br><br>Are we in the hype cycle's Trough of Disillusionment, or already farther than that? I never got on the Facebook bandwagon, mainly because I got so tired of all the hoopla and hype around it a couple of years ago. (After that came the security hazards, CIA-is-watching-you warnings and the rest of the tinfoil hat headaches, so there was even less incentive to join.)

Twitter is (still) nice, mainly as a news and opinion aggregator from people of interest. It seems this idea hasn't catched on yet everywhere, most of my friends (technical or otherwise) still think it's only about people reporting on eating a cheese sandwich. Following on keywords or hashtags is becoming quite useless due to the amount of traffic, especially on popular topics (searching on #michaeljackson during the funeral was quite amusing).

A while ago I started to write a blog post about how the novelty value of social media has worn off but couldn't bother finishing the post (oh the irony).

Are we in the hype cycle's Trough of Disillusionment, or already farther than that?

]]> By: chet http://theappslab.com/2009/07/22/do-you-think-social-has-jumped-the-shark/comment-page-1/#comment-8129 chet Thu, 23 Jul 2009 10:30:04 +0000 http://theappslab.com/?p=3174#comment-8129 Security is definitely a concern with FB, especially after going <a href="http://apps.facebook.com/privacy_mirror/" rel="nofollow">here</a> per Mr. Topper's tweet. Then, ironically, allowing the application access. My information didn't disturb me all that much, by my friends information included? WTF is up with that?<br><br>I can't conceptually wrap my head around the reputation system yet, so I won't argue that it's a better paradiggem.<br><br>SM jumping the shark though? Stop it. It's just getting started. Yeah it gets loud and noisy, but you just change the channel. I don't use FB much anymore, but it is nice to catch up once in a while with old friends. I follow about 100 people and trim that list once a month or so but my completely unobjective "annoyance" factor. <br><br>Perhaps the phrase describing it has jumped the shark, but really? Never in our history have we had access to so much in such a short period of time. It will take a while (relatively speaking of course) to learn how to filter it.<br><br>The ability to catch up with old friends so easily will not go away. Whether it is FB or someone new.<br><br>The ability to get help on work related stuff so freaking easily will not go away anytime soon.<br><br>The ability to get free stuff will not go away anytime soon (but it will get harder I am sure).<br><br>That's what SM is to me. I don't connect with just anyone just because. I don't follow people just because they decide to follow me. I don't accept all friend requests on FB.<br><br>It's in our control. Especially us...as we have a better understanding of how to navigate the security aspects you speak of. A redesign would be nice (of FB). I love simplicity. Perhaps FB has just gotten to big? They're trying to solve problems for everyone...but I digress (sorry).<br><br>No, SM hasn't jumped the shark. It's just evolving.<br><br>BTW, can I get in on that social analytics stuff? That has to be some pretty cool data. Security is definitely a concern with FB, especially after going here per Mr. Topper's tweet. Then, ironically, allowing the application access. My information didn't disturb me all that much, by my friends information included? WTF is up with that?

I can't conceptually wrap my head around the reputation system yet, so I won't argue that it's a better paradiggem.

SM jumping the shark though? Stop it. It's just getting started. Yeah it gets loud and noisy, but you just change the channel. I don't use FB much anymore, but it is nice to catch up once in a while with old friends. I follow about 100 people and trim that list once a month or so but my completely unobjective “annoyance” factor.

Perhaps the phrase describing it has jumped the shark, but really? Never in our history have we had access to so much in such a short period of time. It will take a while (relatively speaking of course) to learn how to filter it.

The ability to catch up with old friends so easily will not go away. Whether it is FB or someone new.

The ability to get help on work related stuff so freaking easily will not go away anytime soon.

The ability to get free stuff will not go away anytime soon (but it will get harder I am sure).

That's what SM is to me. I don't connect with just anyone just because. I don't follow people just because they decide to follow me. I don't accept all friend requests on FB.

It's in our control. Especially us…as we have a better understanding of how to navigate the security aspects you speak of. A redesign would be nice (of FB). I love simplicity. Perhaps FB has just gotten to big? They're trying to solve problems for everyone…but I digress (sorry).

No, SM hasn't jumped the shark. It's just evolving.

BTW, can I get in on that social analytics stuff? That has to be some pretty cool data.

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