Google URL Shortener Gets a Website

October 1st, 2010 Leave a Comment

This is pretty neat.

Social Web Blog: Google URL Shortener Gets a Website

When Google announced its link shortening service in December, it was only available for Google Toolbar and Feedburner users.

If you follow us on Twitter (@theappslab), you’ll know we’ve been using the Feedburner implementation of since then.

Now¬† is available to anyone on its own site, and the service provides basic metrics, which is pretty sweet if, like us, you’ve been shortening links with Feedburner.

Yeah, I know other shorteners do this, but Google’s is dead easy, especially if you already have a Google account, which I’m guessing you do.

You can also use with a Chrome extension, which isn’t new, but certainly is more valuable with the new analytics. short links are actually quite useful when combined with Twitter (and I suppose, Facebook too), e.g. tweet with a link and get a real-time of the clicks it generates.

I wonder how long other shorteners will try to add value to their offerings.

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