I know many people, myself included, cringe at the word branding. It’s been overused for commercial purposes, but the idea remains sound.
Our old friend Paul (@ppedrazzi) has done a lot of thinking about personal branding, and he recently put his thoughts into a presentation at USC.
Here are some of his back links on the subject.
In an era of constant self-promotion and navel-gazing, Paul has found the ways to stamp yourself without jumping up and down and shouting.
Thanks for posting Jake!
I agree – personal branding as a term is pretty shallow. To me it is all about living a life that is full. I hope the links help people to find that source for themselves.
Talk soon!
Paul
Of course. Sounds like a great opportunity at USC. What was the audience composition? Did anyone record it? Slides look killer, as always.
The audience was advertising and marketing students at USC. Pretty typical college class. It wasn’t recorded, but I plan to do an updated version at a high school soon. I will definitely record one soon so people can hear the story.
Awesome. Glad you’re finding an audience outside our team 😉
Link gives me a:
The page isn’t redirecting properly
Firefox has detected that the server is redirecting the request for this address in a way that will never complete.
* This problem can sometimes be caused by disabling or refusing to accept
cookies.
Works for me on different browsers and OSes, including FF 4. Must be a cookie setting. I’m blocking third party cookies.