It’s incredible that no matter how good the idea, it will always be met with a challenge. It got me thinking…Are there any ideas that are SO good, that they are just signed off on and moved ahead?
Now, over the last few days I have been to a few kids parties in the hot sun and so swimming was on my mind, so what about pools? I imagined sitting down with my wife to talk about getting a pool and figured the conversation might go something like this:
Me: “Hey, why don’t we get a pool?”
Wife: “That sounds like fun, the kids love to swim”
Wife: “But then again, people say that pools are a lot of work”
Me: “In what way?”
Wife: “Well, don’t we have to clean them all the time?”
Me: “Sure, but I think they have automatic cleaners now.”
Wife: “Y’know my sister says her utility bill is at least $100 more a month now with her pool”…”and our kids are not that old, so maybe we should wait, we want them water safe.”…”and then with their friends, I certainly would not want a danger for them.”
Me: “We could get a fence.”
Wife: “But then that is ugly and plus it costs more. Why don’t we just use the community pool?”
Me: “But that’s not as nice as having our own, and they don’t have a cool waterfall and the underwater bar we always dreamed of…”
Wife: “I know you want to do this, but its expensive, and takes up a big part of our yard so now the kids can’t run on the grass, plus we don’t really need it and it won’t even improve resale that much.”
Me: “I guess you’re right. Let’s just leave things as they are.”
You can take this conversation and apply it to any innovation you try to drive behind the firewall. The conversation ALWAYS becomes about the risks, challenges, costs, and downsides. Very rarely do people focus on the positive benefits, no matter how numerous.
This is the pain of innovation. A pain not felt nearly as acutely in the consumer world. That world has a sense of freedom and passion not oft found behind corporate walls.
Disclaimer: My wife is not negative. this was a fictional account of a wife who is not as loving and understanding as my own.”