OK Go’s Epic Rube Goldberg Machine Video

By Jake • March 4th, 2010 • 7 Comments

This video is awesome and brilliant, even if you don’t care for the song. There’s so much going on each second that it’s difficult to focus on any one thing.

Even more interesting, you might notice it’s a single Steadicam shot, no cuts. Apparently, that shot took 60 takes over two days to get. Wired has more details of this epic win.


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  • http://only4left.jpiwowar.com jpiwowar

    That is an awesome video. One gets an appreciation for the number of takes required when the camera pans over the pile of bashed-in TVs in one corner of the room.

  • http://theappslab.com Jake

    Dude, I totally missed that. Must rewatch. That exact problem occurred to me as the TV was smashed.

  • Jim

    Thanks for the link Jake. Our kids loved the video. They' tried to make some Rube Goldberg machines in the past, but they were rather amazed at the scale of this one.

  • http://theappslab.com Jake

    Glad you liked it, although “rather amazed” is putting it mildly for me. I was absolutely floored at the scale and timing required for *just* the machine. Getting the shot is an entirely different monster of scale. The whole package is phenomenal, mind-blowing.

  • Jim

    Thanks for the link Jake. Our kids loved the video. They' tried to make some Rube Goldberg machines in the past, but they were rather amazed at the scale of this one.

  • http://theappslab.com Jake

    Glad you liked it, although “rather amazed” is putting it mildly for me. I was absolutely floored at the scale and timing required for *just* the machine. Getting the shot is an entirely different monster of scale. The whole package is phenomenal, mind-blowing.