Recent news has uncovered some other relatively new models.
If you read here, you’ll know I’m a fan of found business models, which I loosely define as models that would make you scratch your head or laugh if someone pitched them to you.
- Angry Birds Will Generate an Estimated $1 Million In Ad Revenue per Month by Year’s End
- Confirmed: The Groupon/Google Deal Is Off
The former is staggering. Angry Birds has passed five million downloads, and the recent release of the Angry Birds Seasons title to Android under the same ad-supported model is sure to bolster that number.
Incidentally, the advent calendar motif for the Seasons game’s levels is a good idea.
I don’t know about you, but that kind of coin for mobile ads is outstanding. Mobile ads aren’t new, but this type of success is, at least from what I’ve read.
The latter is equally staggering. The nugget is that Groupon is generating $2 billion in annual revenue, half of which is returned to the merchants. This is a lot of money for a relatively new business model.
I had to read this a few times because, for some reason, they use “run-rate” to describe revenues, which is highly confusing. Did someone change the definition of run-rate, a.k.a. burn rate, to mean the opposite?
Anyway, Groupon’s model is more innovative than Rovio’s, but both are interesting to me.
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