Here’s another bright mind, Seth Priebatsch (@sethpriebatsch) of SCVNGR, talking about gamification. Seth wants to build a game layer on top of the world, and I agree.
I’m embedding his TEDxBoston talk from last year here, but definitely check out his SXSWi keynote from a couple weeks ago, which I’m not allowed to embed. Both Rich (@rmanalan) and Noel (@noelportugal) recommended it highly.
I agreed with his premise going in, but even so, what he has to say is very informative, especially if you’re a naysayer on gamification.