Here’s another fascinating study of the mechanics of Farmville, with a little psychology thrown in for good measure.
Most true line in the post:
Every garage sale is a funeral for someone’s sunk costs.
Say what you will about Farmville and its ilk, but all of can see how cleverly the sunk cost fallacy is manipulated by the game play.
As designers figure out ways to include game mechanics into software, the face of what you use for work will change forever, leading to a realization of Paul’s (@ppedrazzi) prediction that gaming is the future of everything.
Initially, Farmville just irritated me with its annoying News Feed spam, but as I read more about it and the levels of addiction it causes, I’m frightened to play it or any of Zynga’s social games.