I love a good pun. This way off-topic, even for me, but I can’t pass up not one, but two Sriracha stories.
From the rare interview with Quartz:
His dream, Tran tells Quartz, “was never to become a billionaire.” It is “to make enough fresh chili sauce so that everyone who wants Huy Fong can have it. Nothing more.”
Well worth a read.
Then today, there’s news that the city of Irwindale is suing to stop production of Sriracha due to the smell produced by the Huy Fong factory, which sounds like it might be similar to, if not exactly, aerosolized capsaicin, a.k.a. pepper spray, h/t Foodspin.
Of course, if this suit is successful, production will be impacted, which means higher prices.
Tying it all together, Tran says he has never raised wholesale price for his hot sauce.