Waste Management to Launch Oceanopolis

Not usually something I’d find interesting, but Waste Management (yes, the garbage company) is launching a Facebook game called Oceanopolis.

A Facebook Game With a Mission: Waste Management to Launch Oceanopolis

From the TechCrunch post:

“In the game, players maintain their own island by recycling trash to build a sustainable community and interacting with friends. Points earned virtually turn into printable coupons that can be used at movie theaters, restaurants and stores. Alternatively, they can be turned into cash donations. Points can also be earned in real life through recycling or through blogging on Greenopolis‘ site.”

There’s potential here. Creating a game around your business means people understand it better, and in this case, they can actually put what they learn into action IRL.

I especially like the donation angle, which provides social capital for time invested.