So, this is interesting.
Clorox ditches BlackBerry, 92 percent of employees replace it with iPhone
A couple key points first:
- Employees weren’t offered a BlackBerry option, which presumably some would have accepted. We all know that person, you know the one who will never-ever-ever give up that sweet BlackBerry addiction.
- It’s not clear which Android phone was offered, and that does make a difference. It seems logical that to get as close to apples-apples, they’d have to offer up a premium model like the Motorola Atrix, Droid X, HTC Thunderbolt, etc.
Otherwise, this is startling to me. With the personal spend factor removed and assuming the phones had relatively equal feature sets, 92% chose an iPhone.
So, why?
My guess: perception is that Apple makes better and more desirable stuff. You could certainly argue that as truth. Interestingly though, how would these people have made choices for themselves?
When people make the smartphone choice for themselves, economics and carrier quality are top of the list.
Anyway, I posed the question to myself, and I’d stay Android. You?
Find the comments.
I’d stay with Android too. I have a BB and an iPhone (X2) also. I do carry them all around and use them all (annoying to others, I know, but I’m of the opinion that using the things gives you some insights), but I love the Android handling of notifications, the UX, everything. Plus I have to say you know it’s a geek’s phone and can do all sorts of ROM stuff if you want to (say some cool NFC things at the Dublin GTUG too). The only thing I use the iPhone for, that I prefer is to carry around my music). iPhone just doesn’t feel ‘Girl Talk’ for me….:)
And no, I don’t intend trying Windows phone, though the Zune UX part was cool at the time…
Pretty close to my reasoning. Don’t think it’s available outside the US yet, but Amazon’s Cloud Player is a nice way to get music onto the device, and the player its self is better for locally stored music than the stock Android player. There are some credible rumors floating around about a Google Music announcement at IO.
Anyway, I found it very odd too. What we think is geeky, I think non-technical users find to be messy and complicated. The non-technical Android users I know complain about the lack of control that iOS offers.
As a UX guy, do you really think Android is superior to iOS? That would be an interesting post to write here 🙂