Back in the early 90s I ventured into virtual reality and was sick for a whole day afterwards.
We have since learned that people become queazy when their visual systems and vestibular systems get out of sync. You have to get the visual response lag below a certain threshold. It’s a very challenging technical problem which Oculus now claims to have cracked. With ever more sophisticated algorithms and ever faster processors, I think we can soon put this issue behind us.
Anticipating this, there has recently been a resurgence of interest in VR. Google’s Cardboard project (and Unity SDK for developers) makes it easy for anyone to turn their smartphone into a VR headset just by placing it into a cheap cardboard viewer. VR apps are also popping up for iPhones and 3D side-by-side videos are all over YouTube.
Some of my AppsLab colleagues are starting to experiment with VR again, so I thought I’d join the party. I bought a cheap cardboard viewer at a bookstore. It was a pain to put together, and my iPhone 5S rattles around in it, but it worked well enough to give me a taste.
I downloaded an app called Roller Coaster VR and had a wild ride. I could look all around while riding and even turn 180 degrees to ride backwards! To start the ride I stared intently at a wooden lever until it released the carriage.
My first usability note: between rides it’s easy to get turned around so that the lever is directly behind you. The first time I handed it to my wife she looked right and left but couldn’t find the lever at all. So this is a whole new kind of discoverability issue to think about as a designer.
Despite appearances, my roller coaster ride (and subsequent zombie hunt through a very convincing sewer) is research. We care about VR because it is an emerging interaction that will sooner or later have significant applications in the enterprise. VR is already being used to interact with molecules, tumors, and future buildings, uses cases that really need all three dimensions. We can think of other uses cases as well; Jake suggested training for service technicians (e.g. windmills) and accident re-creation for insurance adjusters.
That said, both Jake and I remain skeptical. There are many problems to work through before new technology like this can be adopted at an enterprise scale. Consider the the idea of immersive virtual meetings. Workers from around the world, in home offices or multiple physical meeting rooms, could instantly meet all together in a single virtual room, chat naturally with each other, pick up subtle facial expressions, and even make presentations appear in mid air at the snap of a finger. This has been a holy grail for decades, and with Oculus being acquired by Facebook you might think the time has finally come.
Not quite yet. There will be many problems to overcome first, not all of them technical. In fact VR headsets may be the easiest part.
A few of the other technical problems:
- Bandwidth. I still can’t even demo simple animations in a web conference because the U.S. internet system is too slow. I could do it in Korea or Sweden or China or Singapore, but not here anytime soon. Immersive VR will require even more bandwidth.
- Cameras. If you want to see every subtle facial expression in the room, you’ll need cameras pointing at every face from every angle (or at least one 360 camera spinning in the center of the table). For those not in the room you’ll need more than just a web cam pointing at someone’s forehead, especially if you want to recreate them as a 3D avatar. (You’ll need better microphones too, which might turn out to be even harder.) This is technically possible now, Hollywood can do it, but it will be awhile before it’s cheap, effortless, and ubiquitous.
- Choreography. Movie directors make it look easy, and even as individuals we’re pretty good about scanning a crowded room and following a conversation. But in a 3-dimensional meeting room full of 3-dimensional people there are many angles to choose from every second. We will expect our virtual eyes to capture at least as much detail as our real eyes that instinctively turn to catch words and expressions before they happen. Even if we accept that any given participant will see a limited subset of what the overall system can see, creating a satisfying immersive presence will require at least some artificial intelligence. There are probably a lot of subtle challenges like this.
And a non-technical problem:
- Privacy. Any virtual meeting which can me transmitted can also be recorded and viewed by others not in the meeting. This includes off-color remarks (now preserved for the ages or at least for future office parties), unflattering camera angles, surreptitious nose picking, etc. We’ve learned from our own research that people *love* the idea of watching other people but are often uncomfortable about being watched themselves. Many people are just plain camera shy – and even less fond of microphones. Some coworkers are uncomfortable with our team’s weekly video conferences. “Glasshole” is now a word in the dictionary – and glassholes sometimes get beaten up.
So for virtual meetings to happen on an enterprise scale, all of the above problems will have to be solved and some of our attitudes will have to change. We’ll have to find the right balance as a society – and the lawyers will have to sign off on it. This may take awhile.
But that doesn’t mean our group won’t keep pushing the envelope (and riding a few virtual roller coasters). We just have to balance our nerdish enthusiasm with a healthy dose of skepticism about the speed of enterprise innovation.
What are your thoughts about the viability of virtual reality in the enterprise? Your comments are always appreciated!
Thanks for the detailed post, great read!
Great and timely post John,
I’ve been experimenting with VR too (http://instagram.com/p/wrvlRHFR3Y/?modal=true).
I got to try out the Google Cardboard approach at the #Websummit recently and I was knocked out by it. Mind you, finding enterprise use cases for it can be harder. Field service maybe, facilities organization, or even customer experience type scenarios.
I use a Samsung S5 and I can see now there are VR apps for Tuscany and for the movie of the moment – Hobbit VR. I must play around with these apps more and see if it inspires me to think of enterprise use cases
Just a word on the cardboard assembly kits. I was first attached to the cheapo TD DIY one: http://www.tinydeal.com/diy-google-cardboard-vr-3d-glasses-for-iphone-samsung-cellphone-p-135220.html
That just didn’t go together and ended up in the trash can- lenses didnt fit etc. I now have the DoDoCase one and it works like a charm.
And yes, it’s an immersive experience. But where this fits with being kept in the moment (as in wearabletech) and being in the age of contextual personal experiences, well I am not sure. It’s VR afterall.
Perhaps we need to consider use cases that don’t try and pour old wine into new (virtual) bottles…:)
Should add that I will be going along to GDG Dublin VR event in early 2015 with my son. No dates yet, but here’s a useful link on that they’re up to: http://googledevelopers.blogspot.ie/2014/12/google-cardboard-seriously-fun.html
@Ultan: Let us know if you come up w any good use cases and what you learn at GDG.
@jake. Will do. Feb 7 is the date.
The other dimension to this debate, of course, is that there may be some confusion in the minds of some between VR and AR and what that could actually mean shaping useful enterprise cases . Perhaps AR has a greater role in the enterprise anyway? Be interested in @john’s take on that.
It may also be that many simply have never experienced VR in a way that inspires business solution debate and ideation.
On a related point, I also need to play around with some way of projecting the VR immersive view that I see onto some larger screen and sharing the experience. It could encourage debate if more people saw the possibilities I guess. Cool demo too. Sharing your Cardboard just doesn’t scale! Ideas welcome…
@Ultan: Yeah, AR has ready-made use cases; we’re working on some of them already.
You nailed a key point re. VR. It’s never been cheap enough or good enough to begin any meaningful thinking, until now.
I see training use cases as immediate impact. Think flight simulators for more mundane jobs, e.g. training for dangerous jobs or practice to train muscle memory.
Insurance adjusting is a cool one, i.e. to recreate an accident.
I’m not sold, but that doesn’t mean we’re skipping this one.