Publish Your Blog to Twitter

December 11th, 2007 21 Comments

twitterfeed.pngI’ve noticed that a lot of people use Twitter to promote their blogs and the blogs of their colleagues and friends. Twitter is a social network, so this is expected behavior. I find myself clicking on the TinyURLs in tweets out of curiosity more often than not. A tweet like this one from James Governor gets attention:

SAP – got sexy back? http://snurl.com/1v41w

It’s effective. Even though I subscribe to James’ feed, it caught my attention, and I clicked. He can’t make me read it though; it’s still open in a tab, waiting for me.

According to at least six other Twitterers I follow, it’s pretty good. They felt the need to tweet it as well. Twitter makes it tough to recognize a link you’ve already visited. TinyURL randomly generates a different URL for each tweet with a link, so there’s no way to know what page is behind the link. Plus, the 140 character limit makes the description cryptic. Case in point, this tweet also points to James’ post:

Wow, killer post on situational apps (the long tail of enterprise software) by @monkchips http://tinyurl.com/2lqt3s

I didn’t know this and clicked through anyway, again out of curiosity. I know James is monkchips on Twitter, but I thought he might have some additional insight. Not this time chief. So James eventually got five pageviews from me by way of Twitter (I had to go back and check them), when he would have got none if I read his post in Reader. Not a big deal, just an interesting side effect.

Surprise, TinyURL makes Twitter a pageview machine. Jeremiah frequently promotes his posts, and a post today reveals that Twitter has become one of the top referrers to his blog. At least for now, Twitter has a cozy feeling, like you and your followers are sharing interesting articles. I see this turning into tweet spam soon, which will challenge my loose credo of “follow those who follow you”. We’ll see.

Anyway, through a Twitter exchange, Eddie reminded me that he uses twitterfeed to publish the OraNA.info feed to Twitter using the Twitter user orana. Background: Eddie uses OraNA to aggregate any and all news and blogs about Oracle into a single blog/feed. Very convenient. There are others that aggregate Oracle content, but I use Eddie’s.

This turns out to be a useful tool and example for several reasons. If you:


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21 Responses to “Publish Your Blog to Twitter”

  1. Rich Manalang - FriendFeed Says:

    Publish Your Blog to Twitter

  2. Rich Manalang - FriendFeed Says:

    Publish Your Blog to Twitter

  3. Jeremiah Owyang Says:

    Yup, I promote my posts, but people click on them because I’m already part of the conversation, listening, talking, dialoging (is that a word?). It’s not just me shouting at everyone to ‘look at my blog’.

    A few other ‘a-list’ bloggers have not figured that out.

    See you in the conversation!

  4. Jeremiah Owyang Says:

    Yup, I promote my posts, but people click on them because I’m already part of the conversation, listening, talking, dialoging (is that a word?). It’s not just me shouting at everyone to ‘look at my blog’.

    A few other ‘a-list’ bloggers have not figured that out.

    See you in the conversation!

  5. Jake Says:

    I have no problem with promoting a blog over Twitter. RSS has become a chore, so it’s been nice to get your “greatest hits” over Twitter. Wouldn’t have seen your post today if not for Twitter.

    I should clarify that Twitter is a subset of people I’ve chosen, targeted by me to follow. So, spam could be easily filtered out by no-following.

    TinyURL does make it easy to raise the pageviews though.

  6. Jake Says:

    I have no problem with promoting a blog over Twitter. RSS has become a chore, so it’s been nice to get your “greatest hits” over Twitter. Wouldn’t have seen your post today if not for Twitter.

    I should clarify that Twitter is a subset of people I’ve chosen, targeted by me to follow. So, spam could be easily filtered out by no-following.

    TinyURL does make it easy to raise the pageviews though.

  7. dahowlett Says:

    @jwoyang: How about let OTHERS promote you? Surely more authentic then relentless “Look how gorgeous I am” Twittering?

  8. Dennis Howlett Says:

    @jwoyang: How about let OTHERS promote you? Surely more authentic then relentless “Look how gorgeous I am” Twittering?

  9. monkchips Says:

    just read the last two sections. details of next releases of SAP Collaboration Server, and a writeup of a “packaged M&A scenario” which looks at enterprise data, and imports from orkut. the blog itself has some nice touches of humour if i do say so myself, but not enough to draw you in/keep you interested evidently.

  10. james governor Says:

    just read the last two sections. details of next releases of SAP Collaboration Server, and a writeup of a “packaged M&A scenario” which looks at enterprise data, and imports from orkut. the blog itself has some nice touches of humour if i do say so myself, but not enough to draw you in/keep you interested evidently.

  11. Jake Says:

    @James: I read it yesterday afternoon, quite informative, and yes, humorous in spots. Sounds like SAP is continuing to follow the model Oracle did in enterprise s/w creeping out of a core competency into other areas where value can be added.

  12. Jake Says:

    @James: I read it yesterday afternoon, quite informative, and yes, humorous in spots. Sounds like SAP is continuing to follow the model Oracle did in enterprise s/w creeping out of a core competency into other areas where value can be added.

  13. Frank Says:

    Just added http://twitter.com/orafaq as well.

  14. Frank Says:

    Just added http://twitter.com/orafaq as well.

  15. gwalter Says:

    Yup! And I found this post due to Twitter – especially people I trust and follow.

    Thanks for the tips!

    gw

    http://twitter.com/gwalter

  16. Gary Walter Says:

    Yup! And I found this post due to Twitter – especially people I trust and follow.

    Thanks for the tips!

    gw

    http://twitter.com/gwalter

  17. Andy C Says:

    I think it is perfectly acceptable to either selectively post blog articles (or automatically re-blog all content) to Twitter.

    I don’t know (or care) whether my handful of Twitter friends are familiar with my blog so my articles could be viewed as Tweets > 140 characters.

    Any existing readers can easily skip the blog content as it is clearly marked ‘New blog post:’ (from Twitter Tools).

  18. Andy C Says:

    I think it is perfectly acceptable to either selectively post blog articles (or automatically re-blog all content) to Twitter.

    I don’t know (or care) whether my handful of Twitter friends are familiar with my blog so my articles could be viewed as Tweets > 140 characters.

    Any existing readers can easily skip the blog content as it is clearly marked ‘New blog post:’ (from Twitter Tools).

  19. Jake Says:

    @Gary: NP, Twitter needs channels/groups though so I can separate my PDX Tweeters from my Oracle Tweeters.

    @Andy C: I have no problem broadcasting blog content. I try to keep it relevant to my audience of followers, but even so, I still wander.

  20. Jake Says:

    @Gary: NP, Twitter needs channels/groups though so I can separate my PDX Tweeters from my Oracle Tweeters.

    @Andy C: I have no problem broadcasting blog content. I try to keep it relevant to my audience of followers, but even so, I still wander.

  21. coComment - Site Says:

    […] view blog […]

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