I recently got an iPad, and this survey is a pretty accurate representation, with a few exceptions, of my thoughts so far.
Of the three main observations:
- Safari, the web browser, is the iPad’s most important app. But iPad owners download, pay for, and regularly use many apps, on average.
- Most people say they are using the iPad MORE now than when they first got it. So perhaps it’s not just a novel toy that people will throw away once they get bored.
- Almost half of the iPad owners surveyed have the 3G model, which lets them connect from anywhere. But only about half of those are on a data plan.
I fit only one, increased usage, but I agree that the third is critical. I can see the utility of the model with a data plan, but happily, I can tether to my EVO when necessary. For free. I <3 Android.
So why get an iPad? Mainly because it’s the tablet gorilla. Sure, there are Android options, but they’re not as mature. Plus, I’m not sold on a 7″ screen as viable for me.
However, using iOS full-time again reminds me of things Android does right.
The tablet generally is an in-between device. So, I get why usage goes up over time as you create and extend your use cases. This helps make sense of the ad campaign for iPad, which stands in contrast to the iPhone campaigns. Without a history of tablet use cases, Apple has to suggest what it could do.
The biggest impression iPad makes is that it is a gateway for apps. Nearly everything is better in an app. Mobile Safari is woefully slower than Android’s browser, but it doesn’t really matter because there are apps for pretty much everything.
If you buy an iPad, expect to drop $30-50 right away on apps to get it going.
Some of that money will go to ebooks, since the iPad is a great reading device. It has revitalized my reading habits thanks to its portability. It never occurred to me, but the ability to have several reading options all right at hand wherever you are is very nice.
Related, Amazon’s Kindle app is a must-have (and a genius move), since their library of ebooks is very large, nearly 800,000.
Overall, I like the iPad, despite being annoyed that it’s a gateway drug to spending more on digital content.
Anyone care to add thoughts, experiences? Find the comments.