It’s a great read so far, and I highly recommend it regardless of what you do for work. It’s interesting. Anyway, one excerpt resonated with me today:
Once this overlapping of ideas occurs, cortical cells start to form connections that have never existed before, wiring themselves into entirely new networks . . . . From the perspective of the brain, new ideas are merely several old thoughts that occur at the exact same time.
This debunks the eureka moment as a single great idea, which gives some comfort to those of who struggle to innovate on demand. Ideas come from mixing peanut butter and chocolate.
Anyway, if you comment, don’t ruin the ending 🙂