Not terribly surprising I suppose, but Parks Associates published research this week that found consumers under 35 prefer apps over browsers for mobile content.
I did find it surprising that the neutral answer was only around 50%, even in the older demographic ranges. I guess I thought the apps vs. browser question to be a bit erudite for many respondents, especially given the problems that people have defining a browser.
The RWW post mentions a conflicting report from Taptu that found cross-platform mobile web sites as dominating the future of the mobile web.
I don’t see this as conflicting. Taptu polled producers, not consumers. Producers want cross-platform because it’s cheaper to build and maintain. Consumers want convenience. The assumption that cross-platform mobile cannot behave as apps do is false as well.
So, this is all in line with what I’d expect, i.e. producers will find the cheapest way to provide consumers with what they want.
It’s a shame that the browser is being marginalized though.
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