If you doubted the power of social, this bit of news might serve as a wake-up call, or it might reenforce your beliefs.
Back in 2007, Clara mashed up Salesforce and Facebook into an unofficial app called Faceforce. Creepy, yes, but very cutting edge and way ahead of its time. A mere four years later, and Clara is CEO of her own company and now on the Board of Starbucks.
So, I think she was on to something.
I actually met Clara briefly at some point, although I can’t recall exactly when. I’m thinking it was at Charlene Li’s (@charleneli) book signing at Web 2.0 Expo in 2008. Based on that brief conversation, I’m not at all surprised at Clara’s success.
And the move makes a ton of sense for Starbucks too. At Chirp last year, Starbucks, Brad Nelson specifically, was among the speakers; they were also one of the early adopters of Promoted Tweets. Starbucks realized early that social had legs and struck early to reach their core customers.
Anyway, congrats to both Clara and Starbucks. Like it (a pun!) or not, social is a juggernaut, just ask our own Peter Reiser (@peterreiser).\
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