This is Genius

You’ve probably seen Old Spice’s ad campaign around this guy. Their commercial during the Super Bowl in February was the only one I actually remember.

The latest iteration is equally funny.

Now, he’s making personal videos for bloggers.

The Old Spice Guy Now Making Custom Videos for Fans via Social Media

This genius idea comes from Weiden + Kennedy, HQ’ed here in Portland.

Old Spice is coming off a string of funny ads, also from W+K I think, including ones with geek icons Bruce Campbell and Neil Patrick Harris.

Anyway, very smart approach and killer funny.



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