Very interesting slide deck from Paul Adams (@padday) from Google.
The Real Life Social Network v2 (h/t Paul)
Facebook relaunched their groups feature yesterday, and I’ve been ruminating on groups as a feature. I might dump some thoughts on that later.
Anyway, Paul (Adams, not Pedrazzi) includes some very interesting insights into social behavior, both IRL and online. The tough part is designing the right product to support these behaviors.
Facebook has the users. So, it will be difficult for them to go wrong. The question is how hard will they try to model features around what people want.
Someone is going to use existing networks (Facebook, email, etc.) and apply algorithmic filters to them to create dead-simple and accurate groupings.
We’ll see who that is.
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The Real Life Social Network v2 [link to post]
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Facebook’s New Groups Feature Worries Some
http://news.yahoo.com/s/pcworld/20101008/tc_pcworld/facebooksnewgroupsfeatureworriessome
excerpt:
This week’s overhaul of Facebook groups quickly led to an outcry over the way the service works, but the bigger lesson may be simply this: Be careful who you befriend.
The problems started on Thursday, the day after Facebook revamped groups, giving users a way to compartmentalize their Facebook lives and post certain items to pre-designated groups of people. That’s when technology blogger Michael Arrington, Facebook CEO Mark Zuckerberg, and Mahalo founder Jason Calacanis all found themselves added to a group called NAMBLA. It wasn’t immediately clear what this page was set up for, but NAMBLA is an acronym for the completely unsavory North American Man/Boy Love Association. (For South Park fans, it refers to the National Association of Marlon Brando Look-Alikes).
I read that story. Arrington created the group and added Zuckerberg and Calacanis as a laugh. The lack of an opt-in option is a problem, as is spam.
I give them credit for trying, but groups, in general, are more work to build than they are worth. Post coming with more well-formed thoughts.
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