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Expedia Saved $12 Million a Year by Deleting One Input Field

Posted by JakePosted 14 years ago 3 November 2010

Interesting study in user experience with a nice ROI bow on top.

Expedia Saved $12 Million a Year by Deleting One Input Field on Their Website | Geekosystem

Let’s not be so quick to condemn the users. Obvious is a state of mind.

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