Heading ‘into the wild’ for guerilla research on emerging tech

The OAUX Emerging Technologies team, or The AppsLab, researches technical innovations coming down the pipeline. Part of our goal is to assess the potential of the technology – is it easy to adopt? Are there use cases that might make work easier for enterprise employees to complete their tasks? Oracle invests in such research because it helps determine… Read More

GDC 2017: A Push toward Ethical & Accessible Alternate Realities

Raymond and I were fortunate to attend the Game Developers Conference this year. Compared to the previous year, the crowds were calmer and new sessions and summits were added to accommodate growing interests in VR and UX.  This year there seemed to be more focus on delivering (a) Inclusive and Accessible experiences as well as (b)… Read More

Samsung Developers Conference 2016: A More Connected Future

After a whirlwind day at Modern CX, I hurried my way back up to San Francisco for the last day of the Samsung Developers Conference 2016. The morning started out exciting with a giveaway gift of the Samsung Gear 360 Camera. https://twitter.com/iheartthannie/status/726221300444721152 Raymond (@yuhuaxie) took a bunch of photos with it and found it very… Read More

Modern CX 2016

Last week, we were back in Las Vegas again for Oracle Modern Customer Experience Conference!  Instead of talking to customers and partners, we had the honor of chatting with UNLV Lee graduate students (@lbsunlv) and getting their feedback on how we envision the future of work, customers experience, marketing and data security. We started off with… Read More

COLLABORATE16: Bots & Virtual Reality

Last week, Ben (@goldenmean1618) and I were in Las Vegas for COLLABORATE. We ran two studies which focuses on two trending topics in tech: bots and virtual reality! Bot Focus Group https://twitter.com/theappslab/status/719960373080641536 Our timing for the bot study was perfect! The morning we were to run our focus group on bots in the workplace, Facebook… Read More

GDC16 Day 2: Highlights & Trends

Just like yesterday, the VR sessions were very popular. Even with the change to bigger rooms, lines for popular VR talks would start at least 20 minutes before the session started. The longest line I was in snaked up and down the hallway at least 4 times. The wait was well worth it though! Today… Read More

GDC16 Day 1: Daily Round Up

Hello everyone! I wrapped up the first day at the Games Developers Conference (GDC) in San Francisco! It’s the first Monday after daylight savings so a morning cup of joe in Moscone West was a welcomed sight! First Thoughts Wow! All of the VR sessions were very popular and crowded. In the morning, I was… Read More

The MagicBand

Editor’s note: Here’s the first post from our new-ish researcher, Tawny. She joined us back in September, just in time for OpenWorld. After her trip to Disney World, she talked eagerly about the MagicBand experience, and if you read here, you know I’m a fan of Disney’s innovative spirit. Enjoy. Planning a Disney World trip… Read More