I spent last weekend vegetating in front of the NFL Playoffs, watching them in HD.
I asked you yesterday what gadgets you got for the Holidays, and I mentioned the LCD photo frame I bought my wife. Well, she bought me a TV, an LCD-DVD player combo, and she upgraded (ahem, let me upgrade) the house to HD satellite receivers.
I’ve had an LCD for years, but I’ve never got around to biting the HD bullet. Anyway, I now have two LCD TVs on which to watch beautiful HD programming. It’s was like getting two sweet TVs for Christmas because I’m now realizing how awesome my old LCD really is when used for HD viewing. I’ve quickly become an HD snob, shunning programming in SD.
Meandering back to the point, sports look fantastic in HD, and natch, I test drove my new-old LCD by watching the NFL playoffs all weekend. I watched in real-time, not over TiVo, to get the best picture quality. So, as with any live sporting event, I was forced to watch the same ten ads for six hours each day. That’s enough to crack even the toughest of commercial defenses.
One ad caught my attention after 50 or so viewings, the one for Hyundai Assurance.
Apparently, if you buy or lease a new Hyundai and subsequently lose your employment involuntarily, you can return the vehicle scott-free with no ding on your credit. That’s pretty much the gist of the TV ads.
Once this finally sank into my ad-adverse brain, its simplicity and guts struck me. I can’t recall any similar offer from any car company or other company for that matter. Typically, when tough times hit, car companies offer employee pricing, lower interest rates, rebates, and other incentives to drive demand.
It seems too good to be true, and so, I dug into the fine print a little but didn’t find much to refute the macro-claim. Turns out that in addition to involuntary unemployment, they will also consider a handful of other negative occurrences that would torpedo your income. Very nice. The benefit covers up to $7,500 in negative equity, which seems pretty good. Although, I don’t know how well Hyundais hold their value.
It looks like you do need to make two scheduled payments, pay the remainder of the payments due prior to filing the benefit, and pay any negative equity over $7,500. Not too bad, again assuming their cars hold a decent amount of value.
Anyway, I’m not rushing out to buy any cars at this point. So, the ad has failed to lure me as a customer. However, I do think this is an interesting way to drive business in a smart way. I’m curious to see how much business it does attract and how easily subsequent claims are approved. I’m sure that over the next few months more information will surface, since this is a unique program.
I expected to see more blog coverage of this novel program, but it seems that MacWorld has most bloggers riveted for the week.
Here comes the disclaimer. I speak for myself, not Oracle.
So, did you notice this program? What did you think about it? Know anyone who’s planning to buy a Hyundai for this or any other reason? I’m interested to know.
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