Going rogue inside a big company (a la Best Buy) – (37signals)
How can you apply Getting Real-ish ideas inside a big company? Here’s an idea: Go rogue. Pick something and do it under the radar. Create something in a few weeks that normally takes a few months. Do something in a way that works better than the status quo (or shows the promise of working better), Then you won’t need to convince anyone with words — the results will speak for themselves.
This is exactly how we accomplished building Mix and Connect at Oracle. Think of how much can be improved if those with a passion to change something actually did it.
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