These aren’t point-counter point posts, but they do seem to take enterprise vs. consumer perspectives. Last week, during the IO keynote, I remember thinking that although the chipper marketing targeted a consumer’s perspective, that Chromebooks were a solid enterprise play.
Although Google said years ago that enterprise was a essentially a side business, they’ve clearly built a nice business unit, sometimes by accident, creating innovations like Wave and OpenSocial that fail to ignite a consumer fire, but make a lot of sense for enterprises.
Not by accident, Google Apps continue to chug along, adding features that have created a viable and attractive alternative for businesses of all sizes, and the omission of Google Apps from Chromebooks, at least initially, is the big piece that would really push Chromebooks over the top for enterprises.
So, while I agree that Chromebooks might be met with consumer apathy, especially at the proposed pricepoint, I see them as a huge gamechanger for enterprise.
Many of you are either in IT or understand its challenges. Large IT shops will likely pass due to existing large investments, single vendor lockin and support and security concerns, but for smaller shops, educational institutions and government agencies, the combination of Chromebooks and Google Apps will be very attractive.
I’m sure you have thoughts. Find the comments.