I was excited to see that Dow Chemical launched a social network today. It sounds like a great project, joining Dow’s current and former employees, targeted at different demographics. I especially like targeting alumnae who left for family-related reasons. Great stuff all around, excellent case study of a brick/mortar company embracing new web.
What’s the name they chose? Dow Connect. D’oh. Sonofa.
While this is probably great for Anne Zelenka’s upcoming book called “Connect!“, it seems not so good for our little project, called . . . try to remember . . . CONNECT.
Moving on, Dennis called for screenshots of Connect, and I understand he and Vinnie are from Missouri, the Show Me state. Justin broke these first, but just in case you didn’t see already, here you go: