We Were Connect First!

By Jake • August 15th, 2007 • View Comments

I was excited to see that Dow Chemical launched a social network today. It sounds like a great project, joining Dow’s current and former employees, targeted at different demographics. I especially like targeting alumnae who left for family-related reasons. Great stuff all around, excellent case study of a brick/mortar company embracing new web.

What’s the name they chose? Dow Connect. D’oh. Sonofa.

While this is probably great for Anne Zelenka’s upcoming book called “Connect!“, it seems not so good for our little project, called . . . try to remember . . . CONNECT.

Maybe Tim was right when he called our name choice “a tad lame” and “danged obvious”.

Moving on, Dennis called for screenshots of Connect, and I understand he and Vinnie are from Missouri, the Show Me state. Justin broke these first, but just in case you didn’t see already, here you go:


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  • Jake
    Yeah, we discussed that, but thought it would be a little too much all at once.
  • If you were truly Web 2.0, you would have dropped the vowels and launched 'cnnct' on the world :-)
  • Garry Cronin
    so what you guys using to front the AppsLab site? Oracle WebCenter Suite perhaps?
  • Jake
    Graham: This is taking on a life of its own. I should do a post about all the Connects in the industry so we can quantify how lame we are :)
    Thanks for reading/contributing.
    Jake
  • ... I worked putting a KM/SN product together at a large energy company 10 years ago. Want to guess what it's name was? ;-)
  • Jake
    lulz, you don't know who you're messing with; i have my own technorati tag

    About Me needs a push, which I'm hoping to get to soon.
  • Tim
    Now now ... calm down, stop throwing your toys out of the pram. I was just making a small point, whats in a name any way - its the app that matters :0)

    I like the new 'About You' field and that its searchable. Just need to get people to fill it out now to make it useful - go to it folks - its what we wanted!
    I also like the - 'No contacts yet. Go socialize!' tagline for those poor folks that dont have a network yet.

    As for OOW I'll take you on, Tuesday 10pm in the Moscone parking lot - if Im late, start without me!
  • Jake
    Do you want me to publish your suggestions? Not sure I have enough ink to explain the significance of each, very erudite. I'll see you at OOW for a smackdown :-)
    Jake
  • Tim
    ... teenage upstart [i]of an application[/i] that you are ... not suggesting you're a teenager Jake ... wish I were still thou ...
  • Tim
    See I told you ... you wouldnt listen ... just like the impetuous teenage upstart that you are! Listen to your elders, we know things and I dont just mean Zeno's Paradox - go look it up and pull ya pants up!
  • Jake
    Double bummer for us b/c these are both social networks. Oh well, naming is such a drag anyway.
  • Well, its not like you guys were the first to use Connect as a product name for a web service anyhow. There was Adobe Connect, and WebEx introduced a Connect product a few days after that...
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