Another blog-worthy happening from last week was a long chat I had with David. He, and our friends over at TalentedApps and Financials Strategy are a few of the people who have taken the blogging plunge to share the knowledge locked away in their heads.
David and I talked about some of the cool side-effects he’s experienced on his excellent blogging adventure so far. His highlight so far was being outed as “David from the Blog” on a trip to Google. He has some interesting stories about helping customers with real problems through the blog as well as some other neat side-effect stuff. I promised not to trump him, so stay tuned. I hope he won’t give us all the high hat now that he’s sheparding GL too.
I was just talking to a product team yesterday about how blogging could help their development team reach out and share setup details with customers more effectively. Guess which team?
This either signifies the Apocalypse has arrived or shows that people are beginning to get it. Early adopters have shown the value of publishing content and opening a dialog with customers. My theory is that people follow the path of least resistance when they have questions.
- Ask the people nearby: over the cube wall, in the hallway, kitchen, rest room, break room, wherever.
- Ask the Interwebs, probably using Google.
- Ask the “official” support people, maybe IT, maybe Oracle support.
- Read the documentation.
Depending on the person, it’s increasingly likely they give up after each dead end. So, if your best content is third or fourth on the list, it’s not high enough.
No, I don’t think people are lazy, just busy. The path of least resistance allows them to exhaust the lowest cost (to them) methods first, and Google is cheap and easy. Following this theory, product teams should have a boatload of content in blogs that comes up high in relevancy when someone searches for Oracle terms like “advanced global intercompany system” or “balancing segment value“. After all, these people built the products. Why keep all the details locked up inside their heads?
Stay tuned for more. This will get interesting.