Cases2.0 and IdeaFactory

As many of you know, Rich built a cool site we have been using internally called IdeaFactory. Adoption internally has been astounding. We have tapped into a well of pent up expertise. It is proof that the 1:1 model of sharing (i.e. email your boss a good idea) just doesn’t work. There are many reasons… Read More

Guerrilla Tactics, the iLife Effect and the Center of Gravity

A common analogy used in business is that of war. Conceptually speaking war used to be easy. You had an enemy, they had a flag, a home base, troops huddled together, and clear lines of division. This was true during revolutionary times and remained true up through the major world wars. Enter Guerrilla Tactics: From… Read More

The Problem with Enteprise 2.0

Enterprise 2.0 is Web 2.0 for companies. Some have called it “Consumerprise”, but whatever your term, you get the idea – applying successful concepts from the consumer web to companies. This type of thinking is the driving force behind any start-up that defines itself as “DIGG for the Enterprise” or similar. The more I see… Read More

McKinsey on 2.0

In a recent McKinsey study, most organizations (63%) are currently investing in Web Services. Interestingly enough, very few of these same companies (4%) saw Mashups as something they were investing in: