What’s in a Name?

As many know already, I’m not a fan of the term Enterprise 2.0. I think it’s derivative and boring, all at once. And yet, now people are building on it and advancing the version to 3.0.

I’m also not a fan of Web 2.0, but that one is livable. An email thread with Paul coined a new term or at least introduced me to one, social apps.

I’m not sure if he came up with that on his own, or if he heard it at the Gartner Web Innovation Summit in Vegas this week. The event’s description is “Harnessing the New Web”. I like to think I coined that term as an alternative to Web 2.0, but anyway, I like the cut of their jib.

Andrew McAfee is also there, so maybe he came up with it, redeeming himself for Entersnore 2.0. I’ll give Paul the credit because he drives the bus.

I love the term. For me, it’s a next step for software that Enterprise 2.0 never came close to describing. Social apps are what we at AppsLab want to build and evangelize throughout the Applications division, Oracle, and eventually the world.

People do work, not transactions or business objects. So shouldn’t enterprise applications be social in nature?

Here’s the progression as I see it:

Web 2.0 (or New Web): Social concepts, collaboration, community applied to Interwebs.
Enterprise 2.0: Technologies that facilitate social consumer applications, applied to work, inside the firewall or securely over the Interwebs.
Social Apps: Applications built around people and what we do every day and how we interact with each other.

Watch this space for more social apps coverage. Yeah, we’ll talk about the other two when we get bored, but social apps are what we live and breathe.

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This entry was written by Jake and posted on 18 September 2007 at 5:57 pm and filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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Marius 1 year ago 1 point
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The game will be played at the platform level. The one that controls the platform controls the apps. I believe that social apps will show the way, but we need to stay focused and learn to build a successful platform.

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Jake 1 year ago 1 point
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The apps include the platform b/c without the apps, what utility does the platform have? You can't divorce the two yet. This is like the old hardware vs. software debate. Who won? All the platforms (think social networks) out there need to drive users to them. Beyond the vanilla experience, what do they have to attract people?

IMHO, the relationship is symbiotic, for now. As platforms become commodities, the killer apps will reign supreme.

Jake

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Phil Hunt 1 year ago 1 point
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I think what we were talking about was something that evolves from Web 2.0. So far social systems extend only to person-to-person relationships. We were asking, what happens when you have enterprise-to-enterprise relationships?

Is this a better way to express trust between organizations? Is it more powerful?

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http://blogs.oracle.com/identityprivacy

Jake 1 year ago 1 point
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Enterprise-enterprise still involve people and are therefore social. That may not get you all the way there, but it's a start.

There is no Web 2.0, Enterprise 2.0 or 3.0, it's all the same principles applied to different relationships.

Jake

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